BIO

JJ Martin (José Martín Quesada) — Founder & CEO of Foresight in New York. Over ten years I've built 15 AI products serving 100k+ people, founded 3 companies, and grown a division 600% year-over-year. My driving goal is to elevate the pareto frontier of the world's wellbeing.

EXPERIENCE

2025-Now
New York, NY

Founder & CEOForesight

RCM & Prior Auth automation for telemedicine and specialty clinics. 92% first-pass approval rate, 85% of claims auto-handled.

2020-2025
London, UK

Co-Founder & CEOKrew

Two AI products under the Krew umbrella.

  • krew.build AI for private equity — real-time RAG across 1m+ complex documents for mid-cap funds holding $60bn AUM. Launched a deep research product a year before OpenAI.
  • krew.live Gaming workouts with real-time form and effort scoring from a phone camera. 10k customers, 80% retention, #1 Product of the Week on Product Hunt.
2018-2020
London, Amsterdam

Global Director, AdvisoryAvanade

Led Advisory division of 100+ team. First point of contact for data strategy and AI implementations. Grew sales 600% YoY. Created firm-wide people strategy.

2017-2018
London, Madrid

Management ConsultantMcKinsey & Company

Led large inorganic growth strategy for £3bn FMCG project. Wrote core McKinsey white paper on deep learning impact in financial services.

2017
Madrid, ES

Consumer Marketing InternGoogle

Created 'most comprehensive analysis ever done in consumer marketing'. Led crisis response to a terrorist attack 1 week into internship. Co-led marketing launch of 6 top-selling products.

RECOGNITION

Gaingels Top 100

Top 100 LGBTQ Entrepreneurs

Meet the Drapers

TV Season 7 Appearance

Keynote Speaker

AI in FS Summit, EU AI Act Summit, Royal Society

Outstanding & Yahoo

Top 100 Future LGBTQ Leaders

EDUCATION

Fudan University

2016-2017

Master's in International Business

Only 'Excellent' thesis in cohort

London Business School

2015-2016

Global Master's in Management

Voted 1 of 4 Outstanding GMiMs

Universidad Complutense de Madrid

2009-2015

Bachelor's & Master's — Law and Business Administration

Started at 16, promoted twice above year

Conservatory of Music "José Hidalgo"

2000-2007

Foundational degree in cello

Promoted above year