BIO

JJ Martin (José Martín Quesada) — Founder & CEO of Foresight in New York. Over ten years I've built 15 AI products serving 100k+ people, founded 3 companies, managed 150+ people, and grown a division 600% year-over-year. My driving goal is to elevate the pareto frontier of the world's wellbeing.

EXPERIENCE

2025-NowNew York, NY

Founder & CEO

Foresight

RCM & Prior Auth automation for telemedicine and specialty clinics. 92% first-pass approval rate, 85% of claims auto-handled.

2020-2025London, UK

Co-Founder & CEO

Krew

Two AI products under the Krew umbrella.

  • krew.build AI for private equity — real-time RAG across 200k+ complex documents for mid-cap funds. $1.4m sold in 4 months, zero outbound.
  • krew.live Gaming workouts with real-time form and effort scoring from a phone camera. 10k customers, 80% retention, #1 Product of the Week on Product Hunt. Raised $1.7m pre-seed.
2018-2020London, Amsterdam

Global Director, Advisory

Avanade

Led Advisory division of 100+ team. First point of contact for data strategy and AI implementations. Grew sales 600% YoY. Created firm-wide people strategy.

2017-2018London, Madrid

Management Consultant

McKinsey & Company

Led large inorganic growth strategy for £3bn FMCG project. Wrote core McKinsey white paper on deep learning impact in financial services.

2017Madrid, ES

Consumer Marketing Intern

Google

Created 'most comprehensive analysis ever done in consumer marketing'. Led crisis response to a terrorist attack 1 week into internship. Co-led marketing launch of 6 top-selling products.

RECOGNITION

Gaingels Top 100

Top 100 LGBTQ Entrepreneurs

Meet the Drapers

TV Season 7 Appearance

Keynote Speaker

AI in FS Summit, EU AI Act Summit, Royal Society

Outstanding & Yahoo

Top 100 Future LGBTQ Leaders

EDUCATION

2016-2017

Fudan University

Master's in International Business

Only 'Excellent' thesis in cohort

2015-2016

London Business School

Global Master's in Management

Voted 1 of 4 Outstanding GMiMs

2009-2015

Universidad Complutense de Madrid

Bachelor's & Master's — Law and Business Administration

Started at 16, promoted twice above year

2000-2007

Conservatory of Music "José Hidalgo"

Foundational degree in cello

Promoted above year